Is Marketing Right for You?


Thursday, February 18, 2021

Do you have what it takes to work in Marketing? Discover the traits you should have or develop to become a successful professional in Marketing.



Marketing involves the study of market and consumer behaviors to implement strategies that attract and retain customers by satisfying their wants and needs. 

Marketing involves a series of activities that are implemented with the purpose of getting to know what the tendencies are, what it is that customers want, how they want it, among others. All this is implemented in order to learn more about potential clients (to attract their attention by providing them with what they want and about current clients (to retain them by keeping satisfying their needs and wants)

Marketing includes advertising, selling, and delivering products to consumers or other businesses. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs and overall media exposure.

In a dynamic and ever changing world, Marketing professionals need to address the changes and try to keep up with them in order to meet the demands of different kinds of market and avoid falling behind. 

You need to ask yourself: Why study Marketing?


Before deciding whether or not to pursue a degree in Marketing, you should be sure that it is the right career choice for you. It is important that you ask yourself whether this is the right decision to make if you are to enjoy your career.

Marketing can be a dynamic, exciting and challenging career, but if you are not right for the job, you will probably have a hard time finding your path through it. 

What does it take to be a successful Marketing professional? Do I have it?

Marketing isn’t for everyone. It can be a rewarding and exciting career but you need to have certain traits and characteristics if you are to make it in the marketing world.

Marketing professionals have certain characteristics in common that are required by the field if you are to be successful. Some of these traits include:

  • Creativity
  • Self-motivation
  • Be a leader or a follower whenever needed
  • The ability to work in teams
  • Be very detail oriented
  • Stay up-to-date on trends
  • Empathetic
  • Be able to understand what customers need and want
  • Be a planner and be open to last minute changes
  • Improvise
  • And many more.

If you have some of these traits, you are made for this career. On the other hand, if you don’t have these traits but you still feel like studying Marketing, it doesn’t mean that you won’t have any chance at succeeding, it just means you will have to work a little harder to get at it.

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