Study Marketing to be Successful in the Metaverse


Thursday, July 7, 2022

Industry experts agree that now is the time to prioritize updating your marketing skills to be able to succeed in the metaverse.



New trends, new technologies and changing patterns are transforming the industry daily, and so new opportunities are emerging with the Metaverse.

The pandemic compelled businesses to turn to technology right away, using the metaverse as a tool to bring their brands to life and revealing a new spectrum of marketing methods to engage consumers throughout the world.

To keep up with this fast evolving ecosystem and avoid falling behind, marketing teams will need to integrate new functions and learn how to interact with the demands created by the metaverse.

So naturally understanding the evolution of marketing in the digital world is key to face the new era that the metaverse proposes.

It’s up to the marketing specialists to build capacities and update themselves to stay ahead of the curve, and a Master’s degree in Marketing provides the right path to get there.


You can learn more about Digital Marketing in this article: Digital Age: Importance of Studying a Master in Digital Marketing


Universities are developing new ways to continue training future generations of marketing masters in response to this enormous demand.


What Is The Metaverse?

Although there isn't a single definition, the majority of explanations—like that of investor Matthew Ball—include the following basic components:


  • The metaverse exists and is active constantly.
  • It crosses numerous platforms and the real and virtual worlds.
  • It encourages the development of a virtual economy centered on products, services, and digital assets.
  • People can develop user-generated material and "world building" and have a virtual presence or identity.
  • It is consider the evolution of Internet as we currently know it, mostly due to its ability to construct parallel digital and physical worlds.


The metaverse offers marketers an opportunity to engage customers through unique experiences while positioning the brand in fresh directions.

In order to comprehend the evolution, it is crucial to highlight the rapid growth of marketing in history to draw customers to goods or services through a strong message that will solidify market leadership and boost sales for large-scale marketing.

Everything Is Marketing

Marketing specialists examined the complete buyer journey in addition to product development, sales, and distribution to ensure that goods and services genuinely meet the demands of customers.

Market research studies have also evolved over time, shifting from consumer statistics and estimates to impressions from social media users.

Research, analysis, and creativity in marketing technology have a direct impact on enterprises, and as a result, the regional and national economy.

The Evolution Of Marketing

Due to radical changes in marketing during the 1970s, customers finally became the focus of Marketing. Expert Philip Kotler claims that thanks to new technologies marketing is focused on a more individualized marketing now more than ever.

Marketing 1.0 is predicated on mass production and the product. The consumer is not given much consideration in this situation because marketing efforts are focused on the product.

Marketing 2.0, on the other hand, concentrates on a more demanding and wiser consumer. Companies today must create added value that helps customers and enables them to experience emotions while purchasing goods and services.

According to Kotler, marketing 3.0 is a result of new technology, globalization, and the need for consumers to express their creativity and values. As a result, agencies must come up with creative strategies that have a stronger positive impact.

The 4.0 era it´s based on the digital technology, which presents a singular chance to communicate directly with customers via mobile devices.

58.4% of people between the ages of 16 and 64 currently make a weekly online purchase as a result of e-commerce, according to a survey by Digital 2022.

Future Of Marketing

Social Media changed everything for marketer since every platform and brand has now a chance to live their mark or presence in what’s to become a $1 trillion market by 2024.

And now marketing 5.0 rises within the metaverse.

The metaverse seems to be everywhere -at least online- with countless internet searches -increased by 7,200 percent last year-.

Especially after Mark Zuckerberg, CEO of Facebook - now Meta - announced back  in December, that his company "help bring the metaverse to life", which made the term skyrocket to one of the 100 top searches on Google Trends shortly after and 2 million posts on Instagram.

And many other tech giants follow the lead like Microsoft who quickly followed by acquiring the giant Activision, providing the "building blocks for the metaverse."

Meanwhile, live purchases, sometimes referred to as live commerce or live streaming commerce, are one of the most recent trends in electronic commerce. Because of this, social media and network platforms have reacted by introducing new capabilities for integrated purchase in the metaverse with content that promotes immersive experiences like virtual hangouts.

Study Marketing online for the Metaverse

The industry and how businesses interact with customers are about to change even more with the metaverse.

Experts agree the effect will be so major that marketing strategists worldwide will make understanding how to operate in this new environment a top priority.

Want to launch your career with a cutting-edge internet marketing master's degree? The USA's most fascinating options are listed below:



For more information about these online master’s degree programs, please complete our registration form on the right side of the page. An academic advisor will contact you to provide more details about your future career. 

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