University of Rhode Island

University of Rhode Island

Bachelor of Science in Business Administration, Marketing

The Bachelor of Science in Business Administration, Marketing in Marketing is offered by University of Rhode Island.

Description

As a marketing major, you will obtain the skills and knowledge that will allow you to shape the strategic direction of every type of company from the smallest start-ups to the world’s largest firms. You will learn how to develop new products, build strong brands, set optimal prices, create powerful communications, utilize digital media, target markets, and manage customer relationships and product distribution within a dynamic global environment.

You will become able to understand and satisfy customers’ needs and desires as well as predict consumer behavior. Upon graduation, you will be an attractive candidate to companies interviewing for product, advertising, Internet and mobile media, marketing research, and sales positions.

The Bachelor of Science degree prepares marketing majors for a successful career in marketing through a sequence of courses that provides a solid foundation in the techniques used by marketers.

Requirements

General education is 40 credits. Each of the twelve outcomes (A1-D1) must be met by at least 3 credits, and at least one of these courses must be a Grand Challenge (G). No more than three general education courses can have the same course code. A single course may meet more than one outcome, but cannot be double counted towards the 40 credit total. General education courses may also be used to meet requirements of the major or minor when appropriate.

Graduation Requirements: A minimum of 120 credits with an overall grade point average of 2.0. An overall grade point average of 2.0 (including all attempts) is mandatory for the eight 300 and 400 level course required for the Marketing major. Half of the credits (4 courses) in the major must be completed at URI. All courses for the major must be taken at an AACSB accredited business school.

To transfer from University College to College of Business Administration student must have an overall GPA of 2.5, a core GPA of 2.7 (Core includes BUS 111, 201, 210, and ECN 201) and have taken BUS 110 (or CSC 101).




Get Instant Information about the University

By clicking “Get Information Now,” I hereby authorize startuniversity.com, their dependents, subcontractors, or associates to contact me in regards to education proposals offered by universities in the United States.